There comes a time in a young Black person’s life where they look in the mirror and feel inadequate because they are not white. This message is thrown at Black and brown bodies everyday untill they pass away from this earth. We can pretend and try to use the colorblind theory [Here] and say we don’t see color. That would be a blatant lie, seeing color is what makes POC beautiful. There is nothing wrong with seeing the deepest shades of brown to the golden tones of coral across our skin. Color is beautiful and to deny the beauty in color is to deny someone’s cultural ties and heitage to it.
The amass amount of evidence that young Black people are being fed this standard can be show in several tests. The doll test you can watch how heart wrenching it really is right in one of our favorite places youtube [Here] . The issue of you colorism/shadeism. Yes this is very much everywhere, you can go into any beauty supply and find bountiful amounts of skin bleaching creams. Colorism stems from racism and internalized racism. The need for lighterskin and how it feels to be more accepted colors to white standards of beauty. Colorism/shadeism isn’t only in the Black community but trancesends almost into any other POC community. Here is a docmentary talking about this you can find SEVERAL on youtube. [Here is the start of part 1]
These views are reaffirmed through the use of media outlets, the “prefrences” in a white supermacist society, and through cultural heitage. This sort of beauty or need for beauty is standard in the professional world of America, and white academia world. In instances it’s in subcultures such as “alternative” ( which took it’s routes as body mods from Indiegnous cultures), rock/metal culture ( Black people started this………….), and even in HipHop. ( The ever booming of desire to date/objectify/show off light skin women and white women once they reach a certain point of stardom.)
I feel like i’m geting off track but being a beauty blog specifically for Afro lovelies this is something that is discussed a lot. When the production of foundations, concealers, lipsticks, blushes, and eyeshadows are made. We are not thought of as the demographic. It is almost IMPOSSIBLE to find shades that are darker than my skin tone on the shelves of your local CVS or riteaid. The only way you will find this is in area near POC communities. AND even in POC communties it’s STILL hard to find shades for darker skin. This means the need to represent us, the need to say to white communities ’ HEY POC ARE HERE WE LIKE MAKE UP HELLO’ is 0 to none. POC skin tones and make up become a marketing ploy and demographics. This reaffirms that Eurocentric Beauty standards aka white beauty is NORMAL ok.
You heard me being white is normal.
Now i know people are going to be like WELL STOP COMPLAINING AND MAKE YOUR OWN. And we have our own :
But having our own IS NOT ENOUGH.
These lines were made because THERE IS STILL A BIG NEED FOR OUR REPRESENTATION in “NORMAL” aka “WHITE” make up lines. The eurocentric beauty standard crosses over towards the shunning of Black models in the fashion industry and many times once a Black model crosses lines they STILL contintue to be depicked as some haute coutrure savage in the wild in animal print. They STILL encounter racism and I dont care i’m saying it. IF YOU DONT HAVE ONE POC MODEL IN YOUR SHOW YOU ARE UPHOLDING RACISM.
This is the same thing with white washing characters in movies and when people reading books even AFTER showing that the character is clearly a POC still reading them white. It’s like a default attitude in the mind of many that POC or rather Blackness can only be shown if they are in a Blackface steretype.
The anti- Blackness in POC including the Black community also plays on the Eurocentric standard of beauty and colorism. Blackness many times is the worst thing you can be so why not hate on it. To avoid embracing and understand Blackness and it’s many different forms lets be violent towards it.
Eurocentric Beauty standard is harmful and violent. Racism is inherently violent it denies humanity to humans. This subject that isn’t addressed messes with the self esteem of young POC. It creates barriers before we even fully understand racism and how it’s ingrained in our lives as Black people. It’s drilled into your head you are not worthy of humanity unless you are white.
There is a NEED for discussion in white academia, there is a NEED to have permanent ebony foundation in Almay/Maybelline/Lo’real lines. There needs to be so we won’t have to make our own. Making our own is a sign of what needs to be changed
The need for our self presevation is serious. This post is to shed light on this serious issue.
Having Black/Brown skin gets people killed. It harms how much money they own in their lifetime, it projects how successful they can be in life and even after finding sucess you still struggle with racism. It doesn’t goes away, IT DOES NOT DISAPPEAR. It is prevalent all your life.
Eurocentric beauty standards are RACIST. So please think again when you say
“She is pretty for a Black girl”
“I wish she was a little bit lighter”
“I perfer lightskint bitches”
“white women with big asses are the best”
“I don’t date (insert POC here because xyz)”
These generalizations uphold oppressive violent racism.
There is a plethora of things i can address and maybe i will in the future but i need for you to think about your actions and your words.
These lines, these faux theroies about our society being post racial, is lies.
It’s still around racism still breathes.
And it harms.